services
Print Design, Typesetting
software
Illustrator, InDesign, PhotoShop
Ledee Perfume
Ledee presents itself as an elegant, tranquil, and mind- ful brand, offering sophisticated and holistic fragrances that nurture the senses. I made packaging for people who are looking for thoughtful and meaningful gifts for friends, family, or loved ones. Ledee’s products, with their emphasis on emotional well-being, make for thoughtful and unique gifts.
Ideation
Sketching
First, I experimented with creating patterns inspired by Ledee's symbols, such as butterflies, flowers, and elements of the sky. Then, I matched fonts that would be used for the packaging. I tested various phrases for the packaging using the selected fonts. Additionally, I experimented with matching complementary colors and tested several Ledee logos to see which ones would complement the overall design.
Finalizing
Final Result
I completed the packaging incorporating Ledee's symbols: flowers, sky, and butterflies. To add interest, I designed the butterflies and flowers to overlap in a three-dimensional manner when viewing the perfume inside. I maintained this style on the back as well. I aimed to create a sense of depth, as if the butterflies and flowers were three-dimensional when looking into the mirror.
