ledee flowers and butterfly

Ledee Perfume

  • services:
  • Print Design
  • Typesetting
  • software:
  • Illustrator
  • InDesign
  • Photoshop

Ledee presents itself as an elegant, tranquil, and mindful brand, offering sophisticated and holistic fragrances that nurture the senses. I made packaging for individuals who are looking for meaningful gifts for friends, family and/or loved ones. Ledeeā€™s products, with their emphasis on emotional well-being, make for thoughtful and unique gifts.

Ideation

Sketching

First, I experimented with creating patterns inspired by Ledee's symbols, such as butterflies, flowers, and elements of the sky. Then, I matched fonts that would be used for the packaging. Additionally, I experimented with matching complementary colors and tested several Ledee logos to see which ones would complement the overall design.

Placeholder

Finalizing

Final Result

The completed packaging incorporated Ledee's symbols: flowers, sky, and butterflies. To add interest, I designed the butterflies and flowers to overlap in a three-dimensional manner when viewing the perfume inside. I maintained this style on the back as well. I aimed to create a sense of depth, as if the butterflies and flowers were three-dimensional when looking into the perfume box.

  • ledee perfume box picture
  • ledee perfume box back
  • ledee box template